Value for money
For premium manufacturers – including Audi, BMW and Mercedes – it’s often their smallest cars that are the most popular. They offer a slice of something more upmarket than a run-of-the-mill Ford or Vauxhall, but aren’t vastly more expensive – appealing to plenty of buyers.
It’s certainly worked for Audi, with its A1 and A3 having huge success – particularly the latter.
The A3 dates back to 1997, and since then it’s proven to be very popular. Not least in the UK, where 600,000 have been sold, which is quite a large proportion of the five million sold around the world – making it Audi’s best-seller in Britain.
Throughout its generations, it’s been well-regarded for its high-quality interior, classy image and ideal family car properties.
Looks and image
Even after eight years in production, the third-generation A3 remained a hugely capable car, and still had one of the best interiors in the business. And it’s something Audi is keen to make sure continues with this new car, which sees big changes being made on the technology front.
It’s a pretty digitalised cabin in the new A3 – headed up by a standard-fit 10.1-inch touchscreen and 10.25-inch digital dials. This new model also adopts Audi’s latest styling changes – including a larger Singleframe grille, as well as new LED lighting, with fancy matrix LED headlights that can filter light around traffic being available for the first time on the A3.
Another change being made is the introduction of mild-hybrid technology – something that helps to give the car increased responsiveness and efficiency. More on that later. It’s also worth noting that the new A3 is no longer available as a three-door rather – rather you have it as a popular five-door Sportback or a sleek four-door saloon.