Value for moneyÂ
 As a premium model the RS7 comes with plenty of accessories that can whet the appetite such as Audi Drive Select, 20-inch alloy wheels, quattro all-wheel drive, RS-specific air suspension, RS body styling kit, sunroof, leather sports seats, flat-bottomed multi-functional steering wheel, Audi’s MMI infotainment and navigation touch screen system, Bose surround sound system, parking system plus and head-up display. You also get cruise control, rest recommendation system and the RS high-performance braking system for added assurance and stability. All of that comes as standard, which is excellent and for the price Audi charge – £87,610 – you shouldn’t expect anything less.
 Even though it is reasonably new to the road, a 2016 ’66 plate RS7 Performance is available for £75,999 – which when new was £109,000 with options – and the main difference is the atomic 597bhp twin-turbo V8 under the bonnet. This version comes with an advanced surround sound system, infra-red camera for night vision assistance, all-round camera view and automatic parking assist as added options and 21-inch black gloss alloy wheels. As well as a host of extra features, this used model shows that if you want this premium model there are high quality pre-owned models available at a lower price.
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Looks and image
 To look at the RS7 has received some aggressive tweaks when compared to the standard A7, as it has a more aggressive front end design, larger alloys as standard and a sloping roof line that looks very streamlined and pleasing to the eye. Like other Audi coupes, the RS7 looks the part and with the Performance model, you get an enlarged lower grille with ‘quattro’ designation. It looks premium and is arguably the best looking among its competitors.
 Where the RS7 struggles against its rivals is how it drives, and unfortunately it isn’t as exciting to drive as you would expect from an RS model. The suspension can be ridiculously firm in sport mode, and even if it reduces body roll and aids handling considerably, it doesn’t take away from how uncomfortable the ride is. You can tell that this car is set up as an Autobahn or motorway cruiser as when you take it on to the tight and twisty turns of the British B roads, it doesn’t feel as composed. Even with the amazing grip levels offered by the quattro all-wheel drive system, it doesn’t thrill in any way, and the steering can lack feel even if it is reasonably quick.
 You have to be careful which suspension setting you select, as in comfort mode the ride is pliant, steady and really quite enjoyable – as long as you don’t thrash it. But if you switch it into dynamic mode it is a completely different animal. If you aren’t intent on going quick, don’t go anywhere near this mode as it is jarring and really quite uncomfortable as it counteracts body roll and sharpens everything up. Yes, you get a faster throttle response and weightier steering for better feel, but unless you are on the smoothest road the RS7 will jiggle all over the place. The larger 21-inch alloys of the Performance model will also affect the ride. Otherwise the RS7 offers excellent comfort with all leather upholstery as standard and the no cost option of comfort seats rather than the standard sports seats.