Latest model
The most recent generation Phantom (the VIII) was showcased in 2017, and boasted even more prominent styling than before, headed up by its imposing chrome grille that looks like it could swallow other cars, while also being based on a new aluminium platform. This would go on to underpin the new Cullinan SUV in 2018 and the Ghost saloon in 2021.Â
It also gets a new 6.75-litre, twin-turbo V12 engine at its heart, while Rolls-Royce also claimed it was the most technological Phantom yet, boasting a new camera system incorporating the likes of night vision and full panoramic cameras, as well as the firm’s renowned Starlight headliner – essentially individual lights placed into the roof lining that aims to mimic how the solar system looks at night.Â
Value for money
One thing that’s unlikely to be on the mind of a Rolls-Royce customer is the question of value for money. And it’s a truly eye-watering amount that the Phantom costs, with the ‘starting’ price being £375,000 – a figure more than the average person would ever even spend on a house. But that’s only the baseline, with Rolls-Royce’s exhaustive customisation possibilities meaning that plenty of models will be far more than that – some up to £500,000 and perhaps even beyond.Â
Things fare slightly better on the used market, particularly if you’re prepared to go for a model of the previous generation, with these now available from £60,000 – typically what you’d expect to pay for a new Mercedes S-Class. The choice of current-generation cars is quite slim, though significant discounts are available – we spotted a 2019 car with 6,000 miles on the clock for £250,000, which is a sizable discount off the new price.Â
Looks and image
 If you want to go around unnoticed, a Rolls-Royce Phantom is most certainly not the car for you, as few cars are as brash or unmissable on the roads as this luxury saloon. From its huge chrome grille to the firm’s ‘Spirit of Ecstasy' emblem that comes out of the bonnet, it’s as ostentatious as they come. Then there are the sheer dimensions – particularly in Extended Wheelbase form – where it’s nearly six metres long. To put into perspective, that’s a full metre more than a Range Rover…
Then there is the interior, which is nothing short of incredible. There probably isn’t a more opulent or luxurious way of getting around, with the highest quality of materials being used and a true ‘the sky’s the limit’ approach when it comes to personalisation, and you’re unlikely to ever see two Phantoms the same for sale.Â
The Phantom has always been renowned for its huge engine and its outstanding comfort and refinement, and nothing has changed with the latest car. It has a suspension system that works in tandem with cameras, and is able to adjust the setup depending on any bumps in the road. It’s also equipped with a four-wheel steering system that gives it a much tighter turning cycle than you would expect, and certainly helps with maneuverability, but there’s no way of hiding the Phantom’s dimensions, that’s for sure. Â