Latest model
The current Prius reached the UK market in 2016, following a 2015 debut in Japan. Although the front end remains broadly similar to the previous car, it has been significantly redesigned around the sides and the rear to make it even more aerodynamic than before – the fourth generation Prius has a drag coefficient of 0.24, 20% better than an average hatchback.
Introduced alongside the Prius was a PHEV variant simply called the Prius Plug-In. It has notably different styling and an extra 8.8kW battery storage pack, but both cars share the same hybrid technology and sit on the same Toyota New Global Architecture (TNGA) platform that's also used for the CH-R crossover.
All Prius models are powered by the same petrol-electric setup. This pairs a 1.8-litre, four-cylinder petrol engine with a 53kW electric motor, to produce around 120hp when both units are in operation.
The motor also works as a generator, harvesting what would be otherwise wasted energy from coasting and deceleration to turn back into power when needed, while the plug-in car also has a battery pack you can charge at home or at public charging points to provide longer distance and higher speed motor operation without needing the petrol engine.
Both versions have high official fuel economy ratings, at 94.1mpg and 282mpg respectively and while it may be difficult to match these figures in the real world, depending on your driving style, you can expect some impressive numbers nonetheless. Performance isn't terrific, but even the slower Plug-In car manages 0-60mph in 10.9s, which betters many small, diesel superminis.
Trim lines are the normal Toyota fare, with Active as the entry level and Excel as the top grade. There's a fleet-friendly Business trim between the two, and a Business Plus version that adds a few toys like sat nav and larger alloy wheels.
Value for money
On the face of it, the Prius is rather pricey. It's a five-door, five-seat family car with a 1.8-litre engine that will set you back an absolute minimum of £24,115. Equipment levels are decent, but not all that striking – automatic LED headlights, adaptive cruise control and a reversing camera are all standard, but navigation and heated or leather seats aren't.
Primarily what you're paying for is the huge amount of standard safety kit and that hybrid system. The Prius is officially rated at 94.1mpg and 70g/km CO2. Although it's not likely you'll match that fuel economy figure in the real world, it's still good for around 70mpg – more if you're really good at maximising the regenerative braking – and as it uses petrol rather than diesel it'll save you money on the very rare visits you make to petrol stations.
Watch out for the larger alloy wheels on the higher grade cars, as they can take about 10% out of your fuel economy. Toyota offers the smaller wheels as an option on these cars.
There's also a Plug-In version of the hybrid available, with an 8.8kW battery. This allows for a range of 39 miles, at up to 83mph, on battery power alone, and although the official 282mpg is also unlikely, it's still going to keep you away from the pumps. It's even more expensive though, starting at £29,195, and even though it's eligible for a £2,500 plug-in car grant, it's a bit steep.
Insurance costs and depreciation are reasonable though. In the early days of the Prius these could be a wrinkle, but as more cars use battery power and the technology has proven reliable, second-hand values have stabilised and insurers are no longer as wary. All versions of the Prius site between group 14 and group 22, well in the bottom-half of the categories.
Looks and image
The Prius is all about fuel economy and low emissions and, like it or not, that comes with a very singular image. It's the poster-child for the environmentally conscious, and the polar opposite of the petrolhead. This innately comes with a stigma, that people who buy the Prius aren't interested in cars or driving and are instead green activist bores.
Although earlier Prius models were a little dreary to look at, the fourth generation is anything but. In fact the regular car borders on the challenging, albeit fairly striking at night. The Plug-In version is a different and more coherent design that just about strikes the right balance between car and spaceship.
Toyota has a bit of a grey-hair image about it too. Despite a number of interesting sports cars over the years – Supra, MR2, Celica – the company only makes one car, the GT86, to excite and entice younger buyers. The rest of the range comes across as slightly dull, if reliable.